AUTOMOBILE CLUB VILLARS ALPINE TREASURES RALLY

In early September 2022, we had the pleasure of organising the Alpine Treasures Rally, a remarkable journey from Villars, Switzerland, to the picturesque shores of Lake Como, Italy, through nine iconic Alpine passes. It remains one of our all-time favourite events.

Designed exclusively for the Automobile Club Villars—a car club we helped establish with a unique brand identity, website, and event calendar—the rally brought together 20 rare classic cars and a fantastic group of enthusiasts, creating memories we will cherish forever.

Our process began with crafting a concept and exploring route options, followed by an in-depth recce to select the best roads and locations. We then provided comprehensive event planning and management, including marketing materials, VIP guest coordination, live event management, mechanical support, luxury gifts, merchandise, and a detailed route book.

Over the course of five days and four nights, participants navigated the breathtaking Alps, tackling winding passes, open roads, and indulging in Michelin-star dining. Each stop was a unique experience, enhanced by the thrill of tulip directions and map reading.

The rally culminated in a serene sunset swim on the shores of Lake Como, followed by a splendid dinner in the hotel’s grand ballroom.

This adventure is one we will always treasure.